Hidesign - Aiming High

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:			Price:
Case Code	:	BSTA136	Electronic Format: Rs. 300; Courier (within India):Rs. 25 Extra Themes -
Case Length	:	10 Pages
Period	:	-
Organization	:	-
Pub Date	:	2005
Teaching Note	:	Not Available
Countries	:	India
Industry	:	-

Abstract:

Hidesign has become a big name among manufacturers of leather goods not only within the country but also internationally.
Hidesign is positive about its future outlook and is trying to establish itself as an international brand. Will Hidesign be successful?

Issues:

» How Hidesign has been successful in getting international acclaim.
» Hidesign's strategy in the domestic and international markets.
» Hidesign's diversification activities.

Keywords:

Hidesign, Dilip Kapur, Leather industry, Vegetable tanning, Leather Bags, Leather jackets, Fashion, Synthetic leather, Hospitality business, Designer Hotels, Boutiques and Unrelated diversification

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